Tried & tested search engine optimisation SEO.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation or SEO consists of on-page and off-page search engine optimization.
On-page SEO consists of developing keywords for items such as description and title tags, headings, anchor text, and page content. Content is optimized with the proper keyword density. On-page SEO can also include optimizing page load times, alt tags on images, and navigation menus. 3 to 5 keywords or keyword phrases are researched, developed and agreed upon to start the on-page SEO process.
Off-page SEO involves developing your website as a trusted authority for your chosen keywords. Google and other search engines determine the authority or value to the searcher based on over 200 factors including the number of high ranking or trusted authority websites that link to your website or page.
Long term website authority or Page-Rank can best be developed by naturally building the right balance of follow and no follow links anchored with keyword text to your website. Natural link build is always more effective when combined with other activities such as blogging, press-releases, article submissions, giveaways and other methods.
Why do I need Search Engine Optimisation (SEO)?
Over 85% of website traffic comes from search engines. People are routinely using search engines to find the personal or business products and services they need. They are buyers looking for companies or products that can fulfill their needs. Search Engine Optimization services can provide one of the highest returns on investment of any advertising or marketing medium.
How long will it take a Search Engine Optimisation campaign to achieve higher rankings?
High ranking on google and other search engines is not an overnight process. “Black Hat” tactics such as paid links, keyword stuffing, link spamming may move your site higher in the rankings for a short time but google has very sophisticated algorithms that will eventually (usually within weeks) detect these tactics and your site will be banned or penalised.