Selecting a domain name
Things to remember when selecting a domain name
- Keep it Easy to Type. Finding a domain name that’s easy to type (and remember) is critical to online success. (Return clients are loyal clients).
- Keep it Short. If your domain name is long and complex, you risk customers mistyping or misspelling it.
- Use Keywords in your domain name.
- Target Your Area. Always try to include your target audience location.
- Avoid Numbers and Hyphens.
- It should be Memorable. Short and snappy
- Research It. Check your competition and better it.
- Use an Appropriate Domain Name Extension. If your in Ireland try the i.e extension. But remember your target audience. Where will they be searching from.
- Think what do i provide and where are my target audience.
Once you have this in mind, you can start to pair them or add prefixes & suffixes to create good domain ideas.
- Make the Domain Unique
Having your website confused with a popular website or brand name that is already owned by someone else is a recipe for disaster.
- Only Choose Dot-Com Available Domains
If you’re not concerned with type-in traffic, branding or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org is fine.
- Make it Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length, stay away for this one.
- Make it Easy to Remember
Remember that word-of-mouth marketing. Think of phrases and common words
- Keep the Name as Short as Possible
Short names are easy to type and easy to remember. They also allow for more characters in the URL in the search engines and a better fit on business cards and other offline media.
- Avoid Copyright Infringement
A mistake that is made too often, it can kill a great domain and a great company when it does.