Suggested Outline for Classes

Section 1 – Why On line? 

  • The Irish online landscape and what are the benefits to your business
  • The internet and the way it is used
  • Search Engines and how web sites are found .Com & .Ie  log in or log out.
  • Sites that make the first page and why
  • Building online presence

Preparing for your website – Who, What and Why

  • Who are you trying to target
  • What are you trying to sell, promote or inform
  • Why do you need a website?
  • Picking a Domain name
  • Preparing visual images, content and call to action
  • Set up a Gmail account for Part 2 and 3
Section 2 – Setting up a web site and WordPress
  • Domain name and hosting
  • The Difference between WordPress.com & WordPress.org
  • Installing WordPress
  • Confirmation details and saving site information
  • Using the Hosting control panel
Start building a test website with WordPress
  • Setting up a free WordPress website
  • Overview of  the WordPress Dashboard
  • Where to begin and setting up the home page
  • Adding upgrades and plugins
  • Site Settings and adding your location and social networks
  • Picking a theme and preparing your graphic banner
  • Adding images and links to pages
  • Help and support – How to use it
  • Using the Search Engine Optimisation package

WordPress Training Titans in Ireland

Section 3 – Google  – Ad words,  Keywords and Analytics

  • Linking your website to social media sites
  • Using the keywords tools
  • Setting up a Google Ad words campaign
  • Analytics what it is and activating it.
  • Outline other useful google tools: Picasa, Google Maps, You Tube  & Docs