seo for Roofers | roofing companies seo
Local SEO: Find the Best Way to Generate Roofing Leads
Roofing SEO is without doubt the way forward for any roofing company planning to stay in Business.
It will set you apart from your competitors. It is also one of the best ways to generate leads from your roofing business website.
Internet/Business Marketing Online
Local Internet Marketing can be broken down into two main parts. The first is onpage solutions (plus we own and maintain the website).
This should include:
- Using search terms/words in your page titles and sparingly throughout your content
- Optimising each page of your site for roofing keywords for the search engine spiders to help ranking
- Creating strong content that will interest customers and keep them coming back
- Using keywords in tags and image names, page names, h2 titles etc
- Linking out to authority sites to improve your reputation online
The second element is off-site optimization.
These are things not on your site that affect your ranking.
Some comm0n examples are:
- Try to get back links from authority sites, including roofing publications
- Uniform listings of your business information, your citations
- Social media sites (not a direct factor in rank, but an indirect one) that provides authority
Strong online marketing must take both on-site and off-site issues into consideration.
You might start by identifying roofing keywords. Then, create content, so your website is optimised for those terms.
Everything you do to build hyperlinks and authority will help raise your site’s profile. In turn, it will help you attract quality visitors looking for your roof repairs to your local website.