5 Basic Tips to Improve Organic Search Rankings
Even the most basic business wants to show high on the top of search results where potential consumers are searching for product or the service that they provide i.e. roofing repairs dublin or guttering in cork. Every day millions of people turn to Google, Bing, Yahoo, and other search engines to help them find the service they are looking for.
People use search engines to get more information about the products or services that they are interested in getting, as well as the businesses that they are interested in purchasing from. Consumers turn to search engines before doing business and will get prices and quotes, and they will also research search engines when planning to make local purchases as well.
Being at the top of the search results takes a lot of hard work and a solid SEO strategy. When done correctly, search engine Optimisation can help your business attract more leads and sales, which results in more revenue and long term customers.
If you are not making an effort to improve your organic search engine ranking positions you are missing opportunities daily. Here are six basic tips to help improve your organic rankings.
1. Identify Your Target Market and Keywords Locally
Keyword research will decide whether or not your search engine efforts will be a success or a big fail. Many businesses make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult or keywords that send useless traffic to the website.
It is important to target keywords that your consumer are entering in their browser, what service they are looking in a specific county or city. For example, if you are an roofing contractor located in Cork you would not want to target a general keyword such as “roofing contractors.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more specific keyword such as “roofing companies in cork” or “dublin roofing contractors.”
2. Do On-Page Optimisation
There is absolutely no reason why your on-page Optimisation should not be right. It can be the different between your website showing up on page three of the search results and your website being in the top 4 listed website on google. We encounter so many local businesses that simply ignore their on-page Optimisation or their SEO company didn’t optimize correctly, they in turn end up paying google adwords for calls.
Repeating the steps to optimizing your on-page factors, we will guide to better website on-page Optimisation.
3. Develop Your Content based in your services and location
You should have a blog on your website. This allows you to constantly add new content to your website. The search engines love websites that are constantly updated with content A website that is updated provides more value to the end user. And you can upskill and add a service a blog can be a great asset here.
Every blog post that you publish gives you an opportunity to spread it through social media, which helps to drive more traffic back to your site. Use your blog as a way to connect with new clients. Your blog isn’t a place to just post promotional posts and buffer content.
Answer questions related to your service or product with your blog posts. If you are worried about coming up with enough content ideas to publish blog posts on a regular basis then check out these resources:
4. Getting Better High Quality Links
Links to your site are and will continue to be important role in SEO. While the wrong approach and the wrong links can get your website penalized, the right high quality links can help you reach the top of the organic search results in 3 months.
If you are using the wrong (spammy) SEO strategies it is time to stop before it is too late. Google’s is constantly rolling out algorithm updates and refreshes in an attempt to clean up their search results and keep spam posts, comments or even websites from ranking.
Guest blogging and infographic distribution are great ways to attract high quality links. Do not focus on the total number of links. Spend your time focused on quality text, and include some links from websites that are highly relevant to your business.
If an SEO company tells you that they can rank your website virtually overnight you need to turn around and run asap. Google will continue to rollout Panda, Penguin and Hummingbird updates, so make sure that you are focus on quality rather than quantity.
If you have a roofing website and need more traffic, customers and calls visit Pinguis Roofing SEO
5. Constantly Monitor Performance & Continue to Optimize Your Websites SEO Efforts
You need to constantly monitor your websites rankings and determine whether or not your efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website’s performance. Not only do you need to be monitoring your rankings. If you don’t have the time you can hire a SEO company
Using this data can help you identify additional “buyer” keywords to target and what keywords to stop targeting. Keyword research, content marketing, and link building are things that you need to constantly be doing, even when you reach the top of the search rankings.