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On-Page and Domain Trust Factors

A trusted website is actually common sense and I’m going to give you a checklist.

A Home page, About, Contact, Privacy Policy, Terms of Service Pages are necessary and the basic structure to a website. Also they are the pages that show google that your a serious business and not just a spammy website.

Whenever you create a new website, the very first thing you should do is create these pages. These pages are huge on-page trust signals because Google knows that most spammers could care less about adding them. Try this plugin – auto-terms-of-service-and-privacy-policy  it generates Privacy Policy and Terms of Service content for your site.

When creating Links Out

Adding a hyperlink to wordpress page or post editor
Adding a link to WordPress page or post

1 to 3 links to research content is ideal for you post. The Internet is designed to be one massive resource, not an isolated event on your website.

Link out, be apart of the community, and gain Google’s trust.

Notes when linking out:

  • Don’t go crazy: linking out in moderation is great, just don’t link out to 100 different websites in your article. Every link you add to an article, decreases the chances that it will be clicked.
  • Don’t link out to websites if it is not trusted. Some of these websites include gambling, porn, and illegal activity. SEO is common sense..

Social Shares

Social sharing tells Google that people are finding value in your content. A unique perspective will provoke the social shares.

Encourage Blog Comments

Some don’t allow them but if you do, post should stimulate comments on public blogs, actively try to provoke comments on your blog. It shows Google that your website is becoming a community and resource (that equals trust).

Be Active on your Blog by posting

Have an active blog get your website more spider visits from Google, and helps recognises your website as an authority within the industry. And most importantly, a good blog will attract links naturally.

Google counts relevant backlinks as votes.

 Quality recognised  votes = more trust, more traffic, and easier ranking.

Don’t Copy People’s Content

Do not copy from other websites.

Longer Domain Registration that make sense

Google trust a website with a longer registration length. Spammy sites hope to make it through a year, i.e. ( while business websites intend to be around for the long haul.

Make Whois Public

If you’re not a scammer and have a serious business, don’t hide your WHOIS information. SEOs think having private WHOIS protects them in some way, it can actually be a red flag if Google is doing a manual review on your website.

If you’re doing more intense SEO campaigns, just create fake WHOIS. Private WHOIS is NOT a good way to send trust to your site.

How does Trust effect Your Website

Every single link campaign with high-quality trusted links. A large percentage of how Google trusts your website will depend on the type and quality of back links you have and the distribution of your anchor text.

Paid Directories

Paid and free Directories have a high PR rank, domain authority, and trust flow. So by posting your website there, the benefits may be numerous links, trust and exposure.


On-Page Solutions and Domain Trust Factors